Dark Wonderland
Alice finds herself lost in a whimsical but dangerous Wonderland. In this dark fantasy action-adventure you will meet the twisted creeps and critters that inhabit it, feel free to kill them, they're mad like you.

Positive · 10 reviews
90% positive (9 / 10)





Run your own fishing tackle shop in this first-person simulation game. Order and stock products, manage prices, serve customers, and expand your store over time through simple shop management and steady progression.
Released
January 28, 2026
Price
Platforms
Windows
Developer
Publisher
Last sync
September 26, 2026
Hey everyone!
I’ve been working hard on the next major update for Bait & Tackle Store Simulator, and I’m excited to share some of what’s coming when it releases in late September.
This update focuses heavily on improving the overall gameplay experience, progression, presentation, and atmosphere of the game.
The store now has a much clearer progression system.
As you level up, you’ll gradually unlock:
The aim is to make each new store level feel more rewarding and give you something new to work towards.
The product ordering computer has been redesigned into a full catalogue-style terminal.
You can now clearly see your available products, wholesale prices, retail prices, quantities, and locked products.
Products you haven’t unlocked yet will also show the required store level.
At higher store levels, customers can visit specifically to have their fishing reels spooled.
This gives you another way to earn money outside normal product sales and adds another activity to your growing tackle shop.
The Stock Room now has functional overflow storage, allowing you to keep additional stock organised instead of having everything sitting around the store.
A big part of this update has been improving the environment surrounding the tackle shop.
The area has been refreshed to make the world feel more alive and more enjoyable to explore.
Improvements include:
The atmosphere of the game has also received several improvements.
Nighttime is now darker and more atmospheric, exterior and street lighting has been improved, and the weather system has received additional work.
The goal is to make each in-game day feel more varied while giving the shop and surrounding town a stronger atmosphere.
A large part of the update has also been dedicated to cleaning up the user interface.
The HUD, checkout, notifications, receipts, reel spooling interface, daily summary, and interaction prompts have all received visual improvements to make everything cleaner and easier to read.
Fishing will continue to be available from the beginning of the game as a simple way to make some extra money away from the shop.
I want to keep fishing simple and relaxing while the main focus remains on building and managing your tackle store.
There are also plenty of smaller fixes, quality-of-life changes, and improvements included that aren’t listed here.
The update is currently planned for late September.
Thank you to everyone who has played, wishlisted, followed, or supported Bait & Tackle Store Simulator.
I’m still learning and developing the game as a solo developer, and your feedback continues to help shape the game.
I can’t wait for you to try the new update! 🎣
Wishlist & Follow Bait & Tackle Store Simulator on Steam to keep up with future updates.
BAIT & TACKLE STORE SIMULATOR is a first-person simulation game where you run and grow your own fishing tackle shop. Manage inventory, serve customers, and expand your business while learning the ins and outs of running a specialty retail store.
Start small with a modest shop and a limited selection of fishing gear. Stock shelves with rods, reels, bait, and accessories, set prices, and keep customers happy by meeting their needs. As your shop grows, unlock new products, improve store layout, and optimize your operations to increase profits.
BAIT & TACKLE STORE SIMULATOR focuses on the everyday challenges of running a small retail business, offering a laid-back simulation experience around fishing culture and shop management.